Too many companies suffer from brand deficit disorder. That is, marketing teams struggle to identify key brand attributes and implement efforts to enhance those values across all of their marketing platforms. By auditing staff-driven branding efforts to determine the perceived space occupied by a given brand, we can then test those opinions against the attitudes of the consumer base toward those same brands and products. These studies often reveal large gaps between staff and customer thinking. Creating strategiesto bring branding teams in line with their market reality is a fundamental driver to future business growth…and we know how to facilitate this key business solution.
